Friday Night Lights, part 2
This early strategy caused several marketing problems for the long term the most notable of which is the lack of women viewers. The early marketing campaign created an audience of almost exclusively young men and all but repelled women with its football heavy slant. This in turn deprived the show of a large audience who would enjoy the more character-driven soap elements.
. . .The show’s producers decided at the outset to allow their performers leeway in what they say and do on the show. Though scripted like any hour-long television drama performers are given great leeway in the delivery of their lines and the blocking of each scene. If actors feel that something is not true to their character or that a mode of delivery doesn’t work they are free to change it provided they still hit the vital plot points.[19]The freedom that producers have extended to the performers is complemented by the fact that the show is taped without rehearsal and without extensive blocking. Camera operators on the show are trained to follow the actors rather than actors standing in one place and having cameras fixed around them. This allows performers to not only feel free to make changes but to feel safe in making those changes because the infrastructure will work around them. Executive producer Jeffrey Reiner described this method as “no rehearsal, no blocking, just three cameras and we shoot.”[20]
I love this show because it is so real and the emotions and relationships feel real and the writing is excellent. Watch it!
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